I’m going to write about the casino pay per click business model today. Unless you’ve known me a long time, you probably don’t realize that I got my start doing casino pay per click. I don’t know how profitable it is anymore, considering the recent events, but as an exercise in how to think about making money and return on investment, it’s excellent. The way a casino...
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Archive for the ‘ Google ’ Category
Casino Pay per Click
Wednesday, June 15th, 2011How to Be a Better Searcher
Saturday, January 22nd, 2011Sometimes we get so caught up in obtaining links and optimizing title tags that we forget that being a better searcher can also make us better SEO’s. (I know poker webmasters who have demonstrated some amazing lack of skills in terms of being able to fully take advantage of Google’s search capabilities.) Here are some things that you can and should know how to do with the Google search...
Sculpting PageRank on Your Poker Website
Thursday, January 20th, 2011No one talks about sculpting PageRank anymore, and that’s good, because it was never a good strategy. But here’s one way to sculpt PageRank that actually works. But calling it “sculpting” is a mis-nomer, because what you’re really doing is redirecting PageRank. You should regularly audit your Analytics information to see which pages receive the most traffic and which ...
Poker Search Channels
Thursday, October 8th, 2009Optimizing for a single search channel is foolish in today’s search environment. Google isn’t one search engine; it’s multiple search engines. Neither are Yahoo or Bing; they’re multiple search engines too. All large, modern search engines offer multiple search engines. Think of these multiple search engines as channels. Ranking on the main page of a Google poker related se...
Poker SEO Cliches and Poker Link Building Cliches
Monday, October 5th, 2009Here’s a random list of cliches along with some thoughts on how they apply to the poker SEO and poker link building life. There might be something useful hidden in here. But some of this is just pure observation. Good things come to those who wait. This isn’t true in poker SEO. When doing search engine optimization on a poker site, good things come to those who create great poker cont...
Online Poker SEO for Online Poker Websites
Saturday, September 26th, 2009“Online poker” SEO isn’t for the faint of heart. Besides the phrase “poker”, “online poker” is one of the most competitive, high-volume keyword phrases that someone doing SEO for online poker websites could try to rank for. At the same time, the rumors that it’s impossible to rank for high-volume, competitive phrases like “poker” and R...
The Only SEO Advice You Really Need
Friday, September 18th, 2009I read a great post from Michael Martinez at his Best SEO Blog yesterday, and I thought I’d share it here. The post is called The Best Blog SEO Strategy. His mime metaphor is cute, but the real gold comes later in the post, and it’s literally the only SEO advice you really need: “The Best Blog SEO Strategy is to use the blog daily, work it, treat it like it’s the meaning of...
Why Content is King
Thursday, September 10th, 2009Why Content is King Before you bash your head against the keyboard in exasperation at stumbling across yet another “content is king” article, give me a few seconds to convince you this one is worth your time. If you read what I have to say and apply these principles to your own efforts, your websites will be more successful and you’ll make more money. Instead of just yammering “content is ...
Poker SEO Radio
Tuesday, September 8th, 2009I was on Jeremy‘s poker affiliate radio show last week with Michael Martinez. I thought I’d write some answers to some of the questions that were on the agenda for the show here on my blog, so that they aren’t exclusively “poker SEO radio” issues. What’s the value of getting a DMOZ link? How do you get a poker site accepted to DMOZ? A DMOZ link is a valuable lin...