Poker SEO Blog » Metrics

Keyword Tool – External or Internal?

Randy Ray — Tue, 27 Sep 2011 21:40:15 +0000

Most people use a keyword tool. External seems to be the most commonly used keyword tool, but I prefer to use internal keyword tools. What’s the difference? Your definition is probably different from mine. I think that an external keyword tool is a tool that uses information from someplace other than your website. For example, Google has an Adwords keyword tool. External is the name of the g...

KeywordStrategy.org Review

Randy Ray — Sun, 25 Sep 2011 19:07:23 +0000

Here’s my KeywordStrategy.org review. It’s not going to be as detailed as Michael Martinez’s review of KeywordStrategy.org, but I think it will provide a slightly different perspective. I don’t think about keyword research and SEO exactly like Michael does, and you probably don’t think about keyword research and SEO exactly the way I do, so getting multiple perspectiv...

Poker Traffic or Poker Rankings?

Randy Ray — Tue, 20 Sep 2011 19:59:11 +0000

This post contrasting poker traffic and poker rankings was inspired by and is partially a response to Fraser’s post at Keyword Strategy, Chase Traffic, Not Rankings. In his post, Fraser suggests that most webmasters would make more money if they focused on chasing traffic instead of chasing rankings. The way to do that, he suggests, is to focus on adding content to your site rather than focu...

A Review of Best of the Web – A Website Directory

Randy Ray — Mon, 19 Sep 2011 19:08:48 +0000

I’ve been meaning to review Best of the Web for quite a while. I’ve been submitting sites to the Best of the Web directory for years now, and I have some ideas about how valuable their website directory is. In the interest of full disclosure, I am an affiliate, and if you use any of the links in this review to submit a site to their directory, I’ll receive a small commission. Th...

Driving Traffic to a Poker Site

Randy Ray — Thu, 16 Jun 2011 21:13:08 +0000

I write a lot about driving traffic to a poker site using search engine optimization, but I thought it might be fun to look at some ways of driving traffic to a poker site WITHOUT using search engines to do it. Here are some suggested ways to start driving traffic to YOUR poker website, without search engine help. 1. Article Distribution – I know a lot of people sneer at article distributio...

Casino Pay per Click

Randy Ray — Wed, 15 Jun 2011 14:48:48 +0000

I’m going to write about the casino pay per click business model today. Unless you’ve known me a long time, you probably don’t realize that I got my start doing casino pay per click. I don’t know how profitable it is anymore, considering the recent events, but as an exercise in how to think about making money and return on investment, it’s excellent. The way a casino...

Monetizing a Poker Blog

Randy Ray — Tue, 14 Jun 2011 15:14:01 +0000

I’ve got some ideas about monetizing a poker blog that I’d like to share. Some of them I’ve done myself in the past, and some of them I might try to do in the future. But this post is mostly aimed at real poker bloggers–the ones who write about poker because they love it, NOT because they’re trying to make a buck. I’ve noticed that some poker blogs are not mone...

Online Poker Advertising

Randy Ray — Sat, 11 Jun 2011 14:17:25 +0000

Online Poker Advertising Rates So what’s happened to online poker advertising rates since Black Friday? My guess is that rates have plummeted. A lot of poker webmasters work on a revshare or CPA basis, so if they have primarily US-based traffic, they’re not making much money anymore. I’m not telling you anything you didn’t already know. I’ve advised people in the pas...

Web Hosting for Poker Sites

Randy Ray — Fri, 10 Jun 2011 01:46:25 +0000

I’ve been wanting to write an article about web hosting for poker sites for quite a while now. I’m including affiliate links for some of them, because the commissions are good. And I also think that anyone who has been reading the blog here for any length of time knows that I’m not the type of person to recommend a host just because they’ll pay me a commission. In fact, I ...

How to Increase the Value of a Website

Randy Ray — Thu, 09 Jun 2011 13:47:22 +0000

I’m planning to write and self publish a book titled How to Increase the Value of a Website, but I thought it would be fun to post some of my ideas on the subject here first. Also, I’m seeking case studies and anecdotes to include in the book, so I’d be grateful to anyone who might be willing to contact me with stories about things they’ve done to increase the value of the...