Poker SEO Blog » Mistakes

Why Your Linkbuilding Strategy Sucks

Randy Ray — Tue, 04 May 2010 19:40:31 +0000

The most common way for poker webmasters to find targets for their linkbuilding strategy is to research who’s linking to your competitors. Here’s why I think that strategy sucks: Even if you succeed in getting the same backlinks that your competitor has, you’re always trying to play catch-up. Which site is going to rank higher, assuming that you have the same backlink profile as ...

Redesigning a Sports Betting Site

Randy Ray — Wed, 14 Apr 2010 13:11:26 +0000

Written by Dealer Dan Disheartened by the lack of regular content on here lately, I decided to write a new article for Randy’s awesome Poker SEO Blog to hopefully inspire him to get back into writing again. I’m sure Randy knows full well that from a writer’s point of view, when you stop updating a website it can be hard to start updating it again. I’ve been in that situ...

What Jakob Nielsen Can Teach You About Making Money From a Poker Website

Randy Ray — Mon, 19 Oct 2009 19:42:08 +0000

Summary: Jakob Nielsen is the Internet’s leading authority on website usability. Usability can double the amount of money that a website earns. This post looks at specific takeaways from Nielsen’s usability site which can improve a poker site’s usability and profits, including prominent search functionality, conducting user testing, following standard website design conventions, ...

How to Think Outside of the Box

Randy Ray — Tue, 06 Oct 2009 15:11:34 +0000

A post on another poker affiliate blog contends that “thinking outside of the box is idiotic advice“. The phrase IS trite, isn’t it? And the people who repeat that phrase like a mantra are the least likely to actually think outside of the box. But it’s far from the worst poker affiliate advice I’ve ever seen. The problem is that most poker webmasters don’t know...

Poker SEO Cliches and Poker Link Building Cliches

Randy Ray — Mon, 05 Oct 2009 16:49:35 +0000

Here’s a random list of cliches along with some thoughts on how they apply to the poker SEO and poker link building life. There might be something useful hidden in here. But some of this is just pure observation. Good things come to those who wait. This isn’t true in poker SEO. When doing search engine optimization on a poker site, good things come to those who create great poker cont...

The Only SEO Advice You Really Need

Randy Ray — Fri, 18 Sep 2009 17:22:57 +0000

I read a great post from Michael Martinez at his Best SEO Blog yesterday, and I thought I’d share it here. The post is called The Best Blog SEO Strategy. His mime metaphor is cute, but the real gold comes later in the post, and it’s literally the only SEO advice you really need: “The Best Blog SEO Strategy is to use the blog daily, work it, treat it like it’s the meaning of...

Poker Website Questions and Answers

Randy Ray — Wed, 19 Aug 2009 16:43:02 +0000

Here are some of the questions about poker websites that people ask, along with my answers: How to make a poker website? Making a poker website is simple but not easy. Come up with a niche, write honest and compelling content, and figure out a way to publish it to the Internet. Treat your poker website like it’s the only asset you and your family will ever own and make your business decisio...

How to Sell a Poker Site

Randy Ray — Mon, 13 Apr 2009 18:50:47 +0000

A post at Poker Affiliate Listings from Haynesey inspired this post about how to sell a poker site. As Haynesey points out, most people sell poker sites incorrectly. I have some thoughts on how to best sell a poker website too, and here they are: The first step to selling a poker site is to have a poker site worth buying. Lots of people ask my opinion of what various websites are worth. I always l...

How Not to Get Poker Links

Randy Ray — Wed, 11 Mar 2009 14:26:43 +0000

I love to post these bad poker link requests as I receive them, because they’re so incompetent that they hurt. (Most of the really bad poker link requests just get deleted. I only post the really heinous examples here.) Here’s a poker link request email I got today. This is a perfect example of how NOT to get poker links: Subject: delete link? Body: Hello, In good faith we’ve alr...