I’m going to write about the casino pay per click business model today. Unless you’ve known me a long time, you probably don’t realize that I got my start doing casino pay per click. I don’t know how profitable it is anymore, considering the recent events, but as an exercise in how to think about making money and return on investment, it’s excellent. The way a casino...
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Archive for the ‘ Yahoo ’ Category
Casino Pay per Click
Wednesday, June 15th, 2011How to Be a Better Searcher
Saturday, January 22nd, 2011Sometimes we get so caught up in obtaining links and optimizing title tags that we forget that being a better searcher can also make us better SEO’s. (I know poker webmasters who have demonstrated some amazing lack of skills in terms of being able to fully take advantage of Google’s search capabilities.) Here are some things that you can and should know how to do with the Google search...
How to Find Good Poker Link Exchange Partners
Monday, May 3rd, 2010Some poker webmasters think that regular link exchanges don’t work anymore. (Lots of them think that 3 way link exchanges are somehow “better”, but I’ve written about debunking the reciprocal links are bad myth before.) Assuming that you’re one of the enlightened poker webmasters who understand that link exchanges work fine when used correctly, how do you find good li...
Poker Search Channels
Thursday, October 8th, 2009Optimizing for a single search channel is foolish in today’s search environment. Google isn’t one search engine; it’s multiple search engines. Neither are Yahoo or Bing; they’re multiple search engines too. All large, modern search engines offer multiple search engines. Think of these multiple search engines as channels. Ranking on the main page of a Google poker related se...
The Only SEO Advice You Really Need
Friday, September 18th, 2009I read a great post from Michael Martinez at his Best SEO Blog yesterday, and I thought I’d share it here. The post is called The Best Blog SEO Strategy. His mime metaphor is cute, but the real gold comes later in the post, and it’s literally the only SEO advice you really need: “The Best Blog SEO Strategy is to use the blog daily, work it, treat it like it’s the meaning of...
50 Ways to Get Poker Traffic
Thursday, March 5th, 2009Here’s a practical post: 50 ways to get poker traffic to your poker website. Some of these you’ve probably already thought of. Some of them might be new to you. All of them work. And all of them are better than creating a single article then using some bogus software to rewrite it 1000 times, which is one of the looniest SEO strategies I’ve ever heard of. (I’ll write more a...
Yahoo Poker Search Results
Tuesday, March 3rd, 2009I never do a lot of SEO specific to Yahoo. I focus on creating content, getting links, and making sure that I’ve done all of the basics, like including my keyword phrase in the title tag and stuff. But I was looking at some of the Yahoo poker search results today, and I can see why Yahoo’s search results are a laughing stock. They don’t even do the basics well. I’ll give yo...