What’s more important than linkbuilding?

What’s more important than keyword research?

What’s more important than keyword repetition and keyword emphasis?

Answer: A poker content production schedule is more important than all of these.

Here’s why:

When you start producing poker content on a regular basis, then when people do find your site, they will either like or dislike your content. Some of them will like it no matter how bad it is, and some of them will dislike it no matter how good it is. But we’re concerned with those that like your content. If they know that you publish more content every day, Monday through Friday, then there’s a chance they’ll return to your site every day Monday through Friday to read it.  If one person comes back to read your content every weekday, that’s 250 visits per year. That’s a lot better than a single visitor who visits once and never returns. And if you don’t make it clear when and how often you publish your poker content, you all but eliminate the possibility of having a single visitor come back to your site 250 times a year.

Another reason for having a poker content production schedule is because the discipline involved in writing 5 or 10 articles a week on a scheduled basis will improve your writing skills. Writing is a skill, like any other skill, and the thing about skills is that they improve with practice. I became a remarkably good juggler in college by practicing religiously every single morning for an hour while I listened to the radio. I’m convinced that if I’d continued to practice, I’d be great by now. Stephen King cranks out 5 or 10 pages a day every day, 365 days a year. And who am I to argue that he hasn’t gottten better at writing?

One of the features of WordPress that I’m really enjoying is the ability to schedule posts in advance. On one of my other blogs, I’ve got content scheduled for the entire week already. I don’t have to write for that blog again at all this week. That’s pretty cool. And there’s no reason that I couldn’t get all of my content for an entire year scheduled in advance there.

I have a website where one of my employees manages the content. His tendency is to publish 10 pages at a time when I send them to him. I’d prefer that he publish them one at a time, every day, during the week, Monday through Friday. That would help him build an audience to the site, instead of just adding content sporadically.

Keyword research is great. It can help you think of stuff to write about. But you can maximize the effectiveness of your keyword research by a factor of 100 by scheduling your content production.

Linkbuilding is great. It helps your content rank well in the search engines. Links provide your content with exposure. But you can maximize your linkbuilding efforts by publishing your content on a schedule.

Keyword repetition and keyword emphasis are important to ranking in the search engines. But aren’t they important enough to do on a regular basis?

Poker content production schedules are one of the habits that distinguishes the professional poker webmasters from the amateur poker webmasters. Poker sites with content production schedules are building an audience, not just a website.

This entry was posted on Tuesday, March 10th, 2009 at 6:56 am and is filed under Poker Content . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.