The single secret of successful poker webmasters can be summed up in a single word:

Diligence.

Successful poker webmasters are diligent.

When you’re running a poker website, you have two main activities to work at. They are:

• Poker content production
• Poker content promotion

I like to think that poker content production is the more important of the two activities, but that’s just my preference more than anything. It’s easier to promote poker content that’s really well-written and high-quality than it is to promote content that is shoddy, poorly-written, vague, and poorly thought out.  Producing great poker content makes the other half of your job easier because when you produce great poker content, some webmasters will promote your content for you without your even having to ask.

But even if you’re not a good writer, you can be diligent about producing poker content. I wrote about poker content production schedules in another post. That approach to publishing content on a schedule is an example of diligence in action. Any fool can create a ten page poker website and update it twice with a couple of additional articles. But successful poker webmasters are diligent about adding content. They produce content on a regular basis. They might not add content on a daily basis, or even on a weekly basis, but they add content on a regular basis. That’s diligence in action.

And one of the biggest advantages of producing content diligently is that you start to improve as a writer. Writing is a skill. Practice makes perfect. Read an article like how to write a poker review, then immediately write a poker room review. Better yet, get diligent, and re-read that article about writing poker reviews every day for a week, and write a new poker review every day for a week. Make each poker review better than the previous one. By the end of the week, your 5th poker review should be better than your first. And it will probably have taken you less time to write.

The other activity common to successful poker webmasters is diligent content promotion. Some people call this “poker linkbuilding”. Like writing poker content, poker link building is something you get better at the more you work at it. You should be networking constantly with other poker webmasters, poker bloggers, and poker website owners to get more avenues through which you can promote your content. If you know enough people, getting a link or two pointing at your new Doyle Brunson interview should be pretty easy.

With links and linkbuilding, volume counts. But volume isn’t something you can or should try to build in a single day or even a single week. You should be diligently getting more links to your content constantly throughout the year. It doesn’t matter which techniques you use to get links to your content; what matters is how diligent you are in planning and executing your poker content promotion strategy.

The secret of successful poker webmasters isn’t a big secret. Early to bed, early to rise, work like hell, and advertise. Write all day and ask people to link to what you’ve written. Make sure that the stuff you’ve written is worth linking to.

Keep doing both things, over and over again, until you’re rich.

Those are the only secrets successful poker webmasters have. Plan. Then execute.

Updated April 27, 2009

If you’re looking for some specific help with the planning aspect, then I can’t recommend anything more highly than Aaron Wall’s SEO Training. I’m an active member in his forums there, and that alone is worth the subscription fee. But the SEO training materials are outstanding, with surprisingly good production values, and they always feature Aaron’s out-of-the-box thinking and approach to search engine marketing. It’s not industry-specific like Steve Badger’s Poker SEO site, or mine, but it’s the best general SEO training site I’ve found.

This entry was posted on Tuesday, March 17th, 2009 at 7:34 am and is filed under Poker Content, Poker Link Building . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.